Project Summary

• Designed and led the interaction and user experience for a full-scale functional prototype of an in-car-infotainment platform for Dura Automotive Systems, a Detroit-based automotive supplier company.

• Conducted secondary research, collaborated with industrial designers and developers, and presented product demos at international technology exhibitions such as CES Las Vegas and CES Shanghai.

• Used human-centered design methodologies to build a customer-centric infotainment platform that responded to shifts in consumer behavior and addressed privacy, exploration, and time management in shared mobility.

Key Achievements

• Minimized business risks by using the prototype to understand industry trends and clients' requirements.

• Built a cohesive physical and digital passenger experience.

• Incorporated human-centered design to drive a customer-centric culture and add value to end-users.

• Demonstrated the infotainment platform to potential clients and investors at international technology exhibitions.